The Essentials of Social Media Marketing micro-credential gives learners the practical tools and strategies to build a professional online presence and drive real engagement. This course introduces learners to the key principles, strategies, and tools that drive effective social media marketing. From understanding how different platforms operate to building cohesive brand stories and optimizing digital content, students will learn to create and manage campaigns that resonate with today’s online audiences. The course also highlights the integration of websites, SEO, and image optimization techniques to ensure maximum visibility and engagement.
Learners explore audience targeting, branding, storytelling, and analytics to understand how social media shapes business success today. Designed for entrepreneurs, marketers, and career changers, this course blends theory with hands-on practice so participants can immediately apply what they learn.
Upon completion, learners earn a recognized credential that demonstrates their ability to manage and grow a brand’s digital footprint—an essential skill in every industry.
Learn the platforms. Build your strategy. Grow your impact.
Earn this credential. Anywhere, anytime.
Learning Outcomes:
➊ Explain the fundamentals of social media marketing and its impact on business growth.
➋ Identify the strengths and audience demographics of major social media platforms.
➌ Develop brand messaging and visual identity tailored for digital audiences.
➍ Design and execute content marketing strategies that align with marketing goals.
➎ Apply web marketing, SEO, and image optimization best practices to improve performance and visibility.
Requirements:
There are no specific entry requirements for this Micro Credential, however, this credential is ideal for:
Small business owners or entrepreneurs who want to promote their brand and grow their online presence.
Marketing and communications professionals seeking to upskill or stay current with emerging digital trends.
Freelancers and content creators aiming to strengthen their ability to manage social platforms effectively.
Career changers interested in entering the marketing field with practical, job-ready skills.
Course Content:
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Learners explore the foundations of social media marketing, including its evolution, benefits, and role in modern business. This module introduces core concepts, channels, and audience engagement principles, setting the tone for strategic learning throughout the course.
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This module focuses on defining your brand’s voice, story, and personality. Students will learn how to position a brand, craft compelling narratives, and maintain consistency across platforms to build trust and recognition.
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Students discover how to plan, create, and distribute content that drives engagement and supports broader marketing goals. The module covers audience research, content calendars, and storytelling techniques, with emphasis on aligning content with different stages of the buyer’s journey.
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This section introduces professional tools for scheduling, publishing, and tracking performance. Learners will gain hands-on experience with tools like Canva, to streamline workflow and maximize impact.
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Learners explore how websites function as the central hub of online marketing. Topics include design principles, user experience optimization, and strategies for turning visitors into customers. The module also explains how to reduce friction in user journeys and create high-converting landing pages.
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This module delves into how search engines index content and how optimized visuals improve accessibility and ranking. Students will practice writing SEO-friendly text, alt attributes, and captions while learning to balance technical precision with creativity.
