Advanced Social Media Marketing builds on the foundational skills learned in Essentials of Social Media Marketing. This course takes students beyond platform basics into the strategic, creative, and analytical dimensions of social media marketing. Learners will explore how to listen to audiences, organize and plan content for impact, boost engagement through storytelling and interaction, monitor key performance metrics, and create innovative campaigns that resonate with modern audiences. By the end, students will know how to turn social insights into business results and sustain a thriving online community.
Earn this credential. Anywhere, anytime.
Learning Outcomes:
➊ Develop a comprehensive social media strategy that integrates paid advertising, email marketing, and analytics.
➋ Design targeted digital campaigns using audience data and platform insights.
➌ Apply key principles of automation and performance tracking to optimize results.
➍ Evaluate campaign effectiveness through measurable analytics and data storytelling.
➎ Use advanced tools such as HootSuite, HubSpot, and MailChimp to manage and analyze professional social media campaigns.
Requirements:
There are no specific entry requirements for this Micro Credential, however, this credential is ideal for:
Small business owners or entrepreneurs who want to promote their brand and grow their online presence.
Marketing and communications professionals seeking to upskill or stay current with emerging digital trends.
Freelancers and content creators aiming to strengthen their ability to manage social platforms effectively.
Career changers interested in entering the marketing field with practical, job-ready skills.
Course Content:
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This module provides an overview of modern digital marketing practices and the strategic role of social media in business growth. Learners review audience engagement, campaign structure, and emerging trends to understand how to align content creation and storytelling with measurable business goals.
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Students gain a detailed understanding of paid advertising across social platforms. The module covers keyword selection, ad creation, budgeting, and targeting for platforms like Google Ads and Facebook Ads. Learners practice optimizing campaigns to increase visibility and engagement while managing costs effectively.
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This module focuses on creating and maintaining successful email marketing campaigns using MailChimp. Learners explore how to build and organize contact lists, design visually appealing emails, and track results through open and click-through rates. Topics include personalization, automation workflows, and best practices for avoiding spam filters using MailChimp’s SMASH method, which emphasizes sound subject lines, list maintenance, and authentic communication.
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Students learn how to interpret and report campaign data using Google Analytics and HootSuite. The module covers tracking audience behaviors, understanding metrics like engagement and conversion, and presenting findings through visual reports. Learners also explore data storytelling, using narrative techniques to communicate insights and influence decision-making.
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In this module, learners gain hands-on experience using tools such as HootSuite, HubSpot, and MailChimp to manage multi-platform marketing strategies. The focus is on scheduling posts, automating communication, and integrating data between tools to create a seamless marketing workflow. Students learn how to optimize their use of technology to improve efficiency, accuracy, and engagement outcomes.
