Email Marketing: Master Inbox Influence is a hands-on, industry-focused course designed to help learners build, manage, and optimize professional email marketing campaigns. The course introduces best practices for building subscriber lists, personalizing communication, and maintaining deliverability through authentic, engaging content. Students explore the entire email marketing process—from creating lists and managing data to designing templates and interpreting performance analytics. Using MailChimp as the primary tool, learners gain practical experience in automating campaigns, segmenting audiences, and applying the SMASH method to bypass spam filters and increase engagement. By the end of the course, learners will be ready to execute campaigns that are compliant, data-driven, and results-oriented.
Earn this credential. Anywhere, anytime.
Learning Outcomes:
➊ Create and manage targeted email lists that support personalized and compliant marketing communication.
➋ Design, test, and launch professional email campaigns using MailChimp.
➌ Apply strategies such as segmentation, automation, and audience analysis to enhance campaign performance.
➍ Implement the SMASH framework to improve deliverability and avoid spam filters.
➎ Analyze campaign results using key performance metrics to refine future marketing strategies.
Requirements:
There are no specific entry requirements for this Micro Credential, however, this credential is ideal for:
Small business owners or entrepreneurs who want to promote their brand and grow their online presence.
Marketing and communications professionals seeking to upskill or stay current with emerging digital trends.
Freelancers and content creators aiming to strengthen their ability to manage social platforms effectively.
Career changers interested in entering the marketing field with practical, job-ready skills.
Course Content:
This course introduces learners to the core principles and practical skills of email marketing, starting with an understanding of its role in digital communication. Students explore how effective campaigns build trust, drive engagement, and encourage long-term customer loyalty. They also learn key compliance practices, including double opt-in subscriptions and privacy regulations, while developing content strategies that prioritize subscriber value and consent.
From there, learners gain hands-on experience building and managing contact lists in MailChimp. They discover how to import contacts through various methods, segment audiences, and maintain data integrity through verification and regular upkeep. The course emphasizes list quality, personalization, and compliance—key elements in sustaining meaningful engagement and targeting the right audiences.
As the course progresses, students learn to plan, design, and launch compelling email campaigns using professional templates and creative design principles. They apply the SMASH framework—Sound subject lines, Maintained lists, Authentic senders, Streamlined content, and Honed delivery—to improve deliverability and avoid spam filters. Finally, learners use MailChimp analytics to interpret performance data, analyze key metrics like open and click-through rates, and refine future campaigns for stronger impact and measurable success
