Sales Mastery: Fundamentals, Strategy and Execution gives learners a strong, practical foundation in modern sales. It blends theory with hands-on techniques that help people build confidence, communicate clearly, and understand customers at every stage of the buying journey. Each module focuses on real workplace skills, from prospecting and relationship-building to negotiation and leadership. Learners finish with the knowledge and habits that support long-term success in any customer-facing role.
Earn this credential. Anywhere, anytime.
Learning Outcomes:
➊ Describe the full sales process and its role in building strong customer relationships.
➋ Prospect effectively and identify viable opportunities for the pipeline.
➌ Assess customer needs and connect them with appropriate solutions.
➍ Respond to objections with confidence and clarity.
➎ Use negotiation strategies to support positive outcomes for both parties.
Requirements:
There are no specific entry requirements for this Micro Credential, however, this credential is ideal for:
New or aspiring professionals who need sales skills to support their current or future roles.
Employees who manage client interactions and sales but lack formal sales training.
Career changers seeking a practical, short pathway into sales-based work across any industry.
Course Content:
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Learners start with a clear understanding of what sales is and why it matters. The module explores the purpose of the sales profession, the importance of ethics, and the human side of selling. It also introduces key terminology, roles in sales teams, and the mindset needed to build credibility and trust.
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This module guides learners through the process of identifying potential buyers and generating opportunities. They explore prospecting methods, research techniques, social selling, and practical outreach strategies. The focus stays on finding the right people, starting genuine conversations, and building early momentum.
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Learners discover how to uncover buyer motivations and challenges through effective questioning and active listening. The module shows how to align communication with the buyer’s journey and how to position solutions in a way that helps customers make informed decisions.
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This module reinforces the importance of trust, rapport, and authenticity. Learners practice communication techniques, explore emotional intelligence in sales, and learn how to work with different types of decision-makers. The goal is to help them create relationships that support long-term business.
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Learners tackle the common objections customers raise and learn how to handle them with confidence. The module covers techniques for clarifying concerns, addressing hesitation, reframing conversations, and maintaining a calm, helpful presence even in challenging moments.
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This module walks learners through the final stages of the sales process. They practice essential negotiation skills, learn how to guide customers toward decisions, and gain experience with closing techniques that feel natural and respectful. The emphasis is always on creating win–win outcomes.
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The course concludes with an introduction to leadership in a sales environment. Learners explore goal setting, forecasting, coaching, team structure, and performance management. This module helps them understand how effective leadership supports both individual success and overall business growth.
20 Hours
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